We find the cosmetic ad models to see how they look without makeup

Selecting models for the advertising of cosmetics, different brands are guided by different principles: some look for girls with faces that look like blank canvases on which to recreate anything, while others prefer models with unforgettable features to convey the originality of your product. In one, these two types of advertising are similar: even if we think that the model on the screen has hardly any makeup, in fact, it has several layers of cosmetics on it. And how it looks without all this, it seems difficult to guess.

Seeing an ad more than a brand of cosmetics, Viral hub concluded that it is difficult to really assess the potential of the advertised product since it is not clear how these young women look without cosmetics and how they changed them. makeup. Therefore, we decided to find the models that had become the faces of the very popular brands of cosmetics and find out how they look without makeup base, concealer, highlighter, and other products of this nature.

Barbara Palvin, L'Oréal